Our Vision: A Forward-thinking, Customer-centric Bank
Basisbank aspires to be the bank of the future — a universal banking platform that simplifies access to financial services while empowering clients to achieve their personal and business goals efficiently. Our vision is anchored in customer-centricity, simplicity, and adaptability. We aim to provide innovative, digital-first, and seamlessly integrated solutions that fit the evolving needs of our customers across all segments.
We are committed to making banking more accessible, responsive, and results-driven, with a strong focus on ethical practices, sustainability, and long-term value creation for all stakeholders — customers, shareholders, partners, and employees.
Our Strategy
Basisbank’s long-term strategy has consistently focused on sustainable growth, market expansion, and operational excellence. Over the years, this approach has enabled the Bank to strengthen its competitive position and build resilience across economic cycles. Acquisition of VTB Bank Georgia’s retail and business portfolios in 2022 significantly accelerated Basisbank’s transformation into a full-scale, universal banking group. This strategic move unlocked new scale, diversified our client base, and laid the groundwork for our next phase of growth.
Today, our strategic objective is further expansion, deepening customer engagement and creating long-term value by delivering tailored financial solutions that meet the evolving needs of individuals, SMEs, and corporate clients. By strengthening our presence across all customer segments, we aim to grow market share further and deliver superior returns to shareholders, while empowering our employees and contributing to the sustainable development of Georgia’s economy.
Basisbank’s strategy is anchored on four strategic pillars that guide our roadmap for future growth:
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